I remember looking forward to Wednesdays to get my copy of Sports Illustrated from the newsstand. If I had a subscription then on Tuesday in the mail, but in either case it was must read. It was the ESPN of it’s time and it was where you got your fill of the week’s action in whatever sport dominated the headlines. Whether it was Boxing, Baseball, Basketball, Auto racing, Hockey or Football it was what you read apart from your local newspaper (In my case my local paper was the New York Daily News)
But then things started changing, a little known company called ESPN was formed and took a 2 to 3 minute sports spot on your local newscast and turned it into 24 hour sports channel. It was ugly at first, it was raw and it was not something that you go oh watch this …but in time ESPN became the must watch TV …Sports Center with it’s highlights became the one that fans and athletes alike tuned in to watch to see what plays were made, and players even admit to making plays that they hoped would get them on Sports Center.
Pay close attention because that is changing as we speak …just like you don’t have to wait a week to get your fill of articles from Sports Illustrated (which has been replaced with up to the minute articles from Yahoo! Sports) Highlights from games of your favorite sport are uploaded on YouTube and you can view it from your phone, you don’t have to be home in front of the TV now you can view highlights on your phone. And you can live stream games … Don’t forget the presence of social media where sports highlights and world news for that matter make their way as it happens on Twitter, Instagram etc. What’s the point of tuning in on Sports Center when I get up to the minute highlights of games as it happens on Twitter?
The point is technology is changing the way we view games and will continue to do so in the days, months and years ahead. Sports Illustrated once filled a need to be replaced by ESPN, where will ESPN be as the technology continues to evolve? From getting your sports news and highlights from your local paper the next morning to now up to the minute news and highlights as it happens…we are living in a changing world that is going to change even more.